When Quaker Oats announced that their “Aunt Jemima” brand would be discontinued in light of the Black Lives Matter movement in 2020, it created quite a commotion.

However, a great-grandson of “Aunt Jemima” objected to the choice just one day after it was made public, stating that the family thought it would only serve to erase black history and suffering.

“This is an injustice for me and my family. This is part of my history,” Veteran of the Marine Corps Larnell Evans Sr. The company was then charged with trying to abolish slavery after making money from it for many years, according to him.

“The racism they talk about, using images from slavery, that comes from the other side — white people. This company profits off images of our slavery. And their answer is to erase my great-grandmother’s history. A black female. … It hurts.”